Case Study

Vivid Resourcing

Project Overview

How we reimagined the Vivid Resourcing brand to...

Vivid Resourcing, a specialist recruiter across multiple markets, needed to position itself as an expert in each. To do this, we separated each of the business’s sectors into its own distinct brand in the company. Each sector was equipped with in-depth sales kits and case studies to provide a robust marketing arsenal, and all documentation was translated into the four languages spoken in Vivid’s target regions.

Strategy Brand Launch Visual Identity Web

The Challenge

Vivid Resourcing approached Hoxo for help in bringing their brand up to speed with where they were as a business. They needed a brand that represented their global reach, expertise, and stellar reputation.

The Impact

Vivid Resourcing is positioned as an expert partner in their chosen regions and sectors
Consultants are now proud to send people to the website and to use branded collateral
The brand messaging is now fully reflective of the business and its reputation
We managed the process to create a dynamic, productive and ultimately useful outcome

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The Hoxo team undertook a thorough review and analysis of our existing brand including a deep dive into our target personas, propositions, and tone of voice across several excellent workshop sessions. This culminated
in the development of some excellent design options and ultimately a fully completed re-design of our brand.