How StaffHost used personal branding techniques to bring in £180k worth of business in just 5 months
Gary Thompson, Managing Partner at StaffHost Europe, and his team embraced the Personal Brand Academy and made it their own, completely changing the way they approach business.
Gary had been eyeing up the Hoxo offering for a while, and knew that he wanted to get better at utilising his team’s brand to build the business.
His team had been following a more traditional sales model, one that depended on them getting on the phone and building relationships. While they wanted to start elevating individual voices in the team, no one was volunteering to be the first.
But Gary saw that the market was changing – people were starting to share their own ideas and grow their voices online.
And he wanted to get his team in on the action.
StaffHost needed help to kickstart their process. They came to the Academy looking for a way to get their entire team onboard and keep everyone engaged and accountable.
From day one, Gary knew that the Personal Brand Academy needed to be more than an 8-week program for his team.
And while not everyone was fully convinced by the work they’d need to do, before long the entire StaffHost Europe team was getting involved and enjoying the challenge.
“Really good, really engaging, very fun!”
The exposure to other recruiters and their ways of working also proved to be valuable to Gary and his team, since it helped them to see different approaches to content and to inspire and drive everyone forward (with a healthy dose of competition, of course!).
“The lightbulb comes on the moment you start evidencing things – the moment people start to believe that it’s real and jump on that bandwagon.”
After the 8-week Academy Bootcamp, Gary and his team made it a point to really drive home the importance of keeping the momentum going. They implemented business processes that made content creation and brand building part of the workday and encouraged everyone to get involved and experiment.
Pretty soon, they started seeing tangible results from their efforts. It started small, with an uptick in engagement and views. And pretty soon, new deals started flowing in and more contacts started reaching out.
A world apart from spending hours on calls trying to get someone to listen!
The team runs weekly internal workshops, where they share ideas and swap info. The best part, Gary says, is that everyone is engaged in the process.
“And that’s because they know it works!”
Get our free ebook on our method for turning every candidate call into effective LinkedIn content
£1m in revenue that has come 100% inbound as a result of my LinkedIn Brand.
I’m a one-man band up against agencies that probably have eight people each working this market. Having 80 new candidates, skilled candidates, CVs, conversations, and new relationships in three weeks. That’s priceless to me.
We no longer have to convince any candidates or clients to choose to work with us.
£120 000 offers of which £95k- £100k of those went through. For us as a small business that's been doing it for 12 months, that’s some return on investment.
It's hard to pay for that kind of marketing out there - and in a market that is very relevant. You're reaching the exact type of people you need.
When you start to transcend your message on a platform, you elevate it to 15, 20, 30,000 people consistently. The hard yards become easier. We’re getting a lot more inbound. It's amazing.
Copyright © Hoxo Media - All rights reserved
By signing up to receive emails from Hoxo, you agree to our Privacy Policy.
We treat your info responsibly. Unsubscribe anytime.
Copyright © Hoxo Media - All rights reserved
By signing up to receive emails from Hoxo, you agree to our Privacy Policy.
We treat your info responsibly. Unsubscribe anytime.
