How StaffHost used personal branding techniques to bring in £180k worth of business in just 5 months

Gary Thompson, Managing Partner at StaffHost Europe, and his team embraced the Personal Brand Academy and made it their own, completely changing the way they approach business.

Team-wide buy-in
Full collaboration and involvement across the team
Improved team experience
Working together to find solutions and share ideas and knowledge
Tangible results
More connections, a wider reach, a stronger candidate network, and more deals
Part of the wider business
Embedded Academy learnings into the everyday sales process

The Challenge

Gary had been eyeing up the Hoxo offering for a while, and knew that he wanted to get better at utilising his team’s brand to build the business.


His team had been following a more traditional sales model, one that depended on them getting on the phone and building relationships. While they wanted to start elevating individual voices in the team, no one was volunteering to be the first.


But Gary saw that the market was changing – people were starting to share their own ideas and grow their voices online.


And he wanted to get his team in on the action.

StaffHost needed help to kickstart their process. They came to the Academy looking for a way to get their entire team onboard and keep everyone engaged and accountable.


From day one, Gary knew that the Personal Brand Academy needed to be more than an 8-week program for his team.


And while not everyone was fully convinced by the work they’d need to do, before long the entire StaffHost Europe team was getting involved and enjoying the challenge.


“Really good, really engaging, very fun!”


The exposure to other recruiters and their ways of working also proved to be valuable to Gary and his team, since it helped them to see different approaches to content and to inspire and drive everyone forward (with a healthy dose of competition, of course!).


“The lightbulb comes on the moment you start evidencing things – the moment people start to believe that it’s real and jump on that bandwagon.”


After the 8-week Academy Bootcamp, Gary and his team made it a point to really drive home the importance of keeping the momentum going. They implemented business processes that made content creation and brand building part of the workday and encouraged everyone to get involved and experiment.


Pretty soon, they started seeing tangible results from their efforts. It started small, with an uptick in engagement and views. And pretty soon, new deals started flowing in and more contacts started reaching out.


A world apart from spending hours on calls trying to get someone to listen!


The team runs weekly internal workshops, where they share ideas and swap info. The best part, Gary says, is that everyone is engaged in the process.


“And that’s because they know it works!”

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Success stories

£1m in revenue that has come 100% inbound as a result of my LinkedIn Brand.

Kyle Winterbottom

Founder & CEO | Orbition

I’m a one-man band up against agencies that probably have eight people each working this market. Having 80 new candidates, skilled candidates, CVs, conversations, and new relationships in three weeks. That’s priceless to me.

Daniel Munn

Founder & CEO | | Globalcity

We no longer have to convince any candidates or clients to choose to work with us.

Ryan Kelly

Director | Creative Natives

£120 000 offers of which £95k- £100k of those went through. For us as a small business that's been doing it for 12 months, that’s some return on investment.

Andy Taylor

Director | Exchange Street Executive Search

It's hard to pay for that kind of marketing out there - and in a market that is very relevant. You're reaching the exact type of people you need.

Clayton Simons

COO | Norwood

When you start to transcend your message on a platform, you elevate it to 15, 20, 30,000 people consistently. The hard yards become easier. We’re getting a lot more inbound. It's amazing.

Gary Thompson

Managing Partner | Staffhost Europe

Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn