How the Personal Brand Academy helped Hemish Ilangaratne build his company brand from day one
When Hemish was setting up to launch RX Group, he knew that he needed to expand his reach on LinkedIn. Before he even signed his first client, he went into his first session with Sean Anderson.
Hemish Llangaratne was about to launch RX Group when he joined the hoxo Personal Brand Academy. His mission was to build his personal brand along with the business. He wanted more recognition in his target sectors and to warm up leads before he contacted them directly.
The Personal Brand Academy gave him the structure he needed to build a consistent personal brand on LinkedIn. He was motivated to not only post but also comment and create content that would add value to his target audience.
Hemish was able to launch his recruitment business while building and maintaining his personal brand. The 20/10/5 structure kept him on track and motivated. He was able to reach 3 to 4 candidates through a single post. One particularly valuable piece of content he created led to a lucrative deal placing a senior candidate.
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