How the Personal Brand Academy helped Hemish Ilangaratne build his company brand from day one

When Hemish was setting up to launch RX Group, he knew that he needed to expand his reach on LinkedIn. Before he even signed his first client, he went into his first session with Sean Anderson.

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Created a platform to help launch RX Group
Building up his personal brand allowed Hemish to launch his recruitment business with increased recognition in the sector
The 20/10/5 method gave him structure
The Personal Brand Academy’s 20/10/5 method gave Hemish the structure he needed to help him build his personal brand
Each post saw around 3 to 4 candidates reach out
Candidates started recognising Hemish and reaching out via LinkedIn on the back of his regular posting
Providing valuable content helped him connect with a senior candidate
Hemish created a salary guide based on advice from the Personal Brand Academy, which, in turn, got him into contact with a senior candidate he was able to place

The Challenge

Hemish Llangaratne was about to launch RX Group when he joined the hoxo Personal Brand Academy. His mission was to build his personal brand along with the business. He wanted more recognition in his target sectors and to warm up leads before he contacted them directly. 


The Personal Brand Academy gave him the structure he needed to build a consistent personal brand on LinkedIn. He was motivated to not only post but also comment and create content that would add value to his target audience. 


Hemish was able to launch his recruitment business while building and maintaining his personal brand. The 20/10/5 structure kept him on track and motivated. He was able to reach 3 to 4 candidates through a single post. One particularly valuable piece of content he created led to a lucrative deal placing a senior candidate. 

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Success stories

£1m in revenue that has come 100% inbound as a result of my LinkedIn Brand.

Kyle Winterbottom

Founder & CEO | Orbition

I’m a one-man band up against agencies that probably have eight people each working this market. Having 80 new candidates, skilled candidates, CVs, conversations, and new relationships in three weeks. That’s priceless to me.

Daniel Munn

Founder & CEO | | Globalcity

We no longer have to convince any candidates or clients to choose to work with us.

Ryan Kelly

Director | Creative Natives

£120 000 offers of which £95k- £100k of those went through. For us as a small business that's been doing it for 12 months, that’s some return on investment.

Andy Taylor

Director | Exchange Street Executive Search

It's hard to pay for that kind of marketing out there - and in a market that is very relevant. You're reaching the exact type of people you need.

Clayton Simons

COO | Norwood

When you start to transcend your message on a platform, you elevate it to 15, 20, 30,000 people consistently. The hard yards become easier. We’re getting a lot more inbound. It's amazing.

Gary Thompson

Managing Partner | Staffhost Europe

Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn