How Precision Sourcing made $2.5 million in revenue in one financial year from following Hoxo’s 3X System

Precision Sourcing enjoyed 2 successive record years since starting their business after the entire team graduated the Hoxo Academy and bought into the methodology behind the Personal Branding Bootcamp For Recruiters.

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Biggest 2 successive years since 2005
The Personal Branding Bootcamp is one of the main reasons for their most successful years
54% of deals originate from client meetings
The part Hoxo plays in making those meeting pitches credible is significant
23% of gross profit from personal branding
Precision Sourcing has been able to increase their gross profit by following the Personal Brand Academy methadologies

The Challenge

Precision Sourcing thought their marketing was where it should be, until they joined one of The Hoxo Academy’s Taster Sessions in May 2020. Quickly, they realised they could be doing more with personal branding.


Managing Director Simon Hair went through the course himself and decided to get all 22 staff bought in to building their personal brands and integrating the Hoxo Academy teachings in their day to day work activities.


Simon had to ensure everyone believed in and understood the Personal Branding Bootcamp methodology: how to use content to influence their own individual targets, as well as the company’s as a whole. This involved embedding new KPIs, daily activities, and overall growth strategies across the business.


He made sure his team was fully committed to integrating the methodology in their strategy, changing role descriptions and promotion criteria to reflect this.


Since aligning with the Personal Branding Bootcamp programme, people they reach out to recognise the team, so calls are a lot warmer. They also see increased inbound engagement as the brand becomes more familiar in the market.


They’re heading for double revenue this year. And team morale has skyrocketed – the incentives and extra motivation has led them to become more competitive, more successful, and overall better advocates of Precision Sourcing.


Now, Simon only hires people willing to take on the Hoxo Academy methodology. They tell clients how they’re KPI’d, and how using this approach allows them to not only add value to candidates and clients, but function as an effective talent lead magnet too.

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Success stories

£1m in revenue that has come 100% inbound as a result of my LinkedIn Brand.

Kyle Winterbottom

Founder & CEO | Orbition

I’m a one-man band up against agencies that probably have eight people each working this market. Having 80 new candidates, skilled candidates, CVs, conversations, and new relationships in three weeks. That’s priceless to me.

Daniel Munn

Founder & CEO | | Globalcity

We no longer have to convince any candidates or clients to choose to work with us.

Ryan Kelly

Director | Creative Natives

£120 000 offers of which £95k- £100k of those went through. For us as a small business that's been doing it for 12 months, that’s some return on investment.

Andy Taylor

Director | Exchange Street Executive Search

It's hard to pay for that kind of marketing out there - and in a market that is very relevant. You're reaching the exact type of people you need.

Clayton Simons

COO | Norwood

When you start to transcend your message on a platform, you elevate it to 15, 20, 30,000 people consistently. The hard yards become easier. We’re getting a lot more inbound. It's amazing.

Gary Thompson

Managing Partner | Staffhost Europe

Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn