How Orbition has hit seven figures since September 2020 through inbound activity
Orbition’s founder, Kyle Winterbottom, joined the Personal Brand Academy in 2020 and has since grown his company through content and marketing.
Kyle Winterbottom is the founder of Orbition, a boutique talent solutions business in the UK, with operations in Europe. Orbition has grown to 10 staff since starting in 2020.
When Kyle first joined the Personal Brand Academy, he was already creating content on LinkedIn, but he didn’t have a clear and consistent process and structure on the platform. He joined the Academy to maximise the time he spent on LinkedIn.
He knew that the world of recruitment was starting to shift massively and that to be successful, he’d have to stand out in his field as a data and analytics recruiter.
The Academy programme gave Kyle structure and understanding of how LinkedIn works, how to position what he was writing to be seen to the right type of people, and how to be more tactical around things like posting times.
Recently, Kyle has put the rest of his team onto the programme so that they can start creating their own brands, relevant to their specific markets.
The Academy will help the team increase their brand presence and attract more candidates.
This is a challenge for them because they recruit for a wide variety of jobs. So if each team member builds out their own brand into a specific vertical within a particular geography, they can fuel all their content around that niche audience.
Right now, it’s important to stay ahead of the curve when it comes to conquering a specific market, and Orbition is doing just that!
100% of its revenue can be traced back to inbound activity on the back of content and marketing.
Kyle has built a strong personal brand which has led him to be seen as a well-known and respected player in data analytics. People now know and trust him, and are open and keen to do business with him. He’s being paid to speak at events, review books and write content for others in his field.
He was even selected as one of Data IQ’s 100 Most Influential People in Data 2022 – he is the first ever recruiter to be selected.
In the space of two years, Orbition hit the seven-figure mark and we have no doubt that with their team building their personal brands, they’ll only grow bigger and faster.
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£1m in revenue that has come 100% inbound as a result of my LinkedIn Brand.
I’m a one-man band up against agencies that probably have eight people each working this market. Having 80 new candidates, skilled candidates, CVs, conversations, and new relationships in three weeks. That’s priceless to me.
We no longer have to convince any candidates or clients to choose to work with us.
£120 000 offers of which £95k- £100k of those went through. For us as a small business that's been doing it for 12 months, that’s some return on investment.
It's hard to pay for that kind of marketing out there - and in a market that is very relevant. You're reaching the exact type of people you need.
When you start to transcend your message on a platform, you elevate it to 15, 20, 30,000 people consistently. The hard yards become easier. We’re getting a lot more inbound. It's amazing.
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