How Mckinnel Associates Boosted Their New Business with Consistent and Memorable Content

Mckinnel Associates signed up to the Hoxo Academy just six months after they opened their doors. They have found the Hoxo method to be essential for the growth and success of their young business.

Play Video
Increased inbound activity
A more consistent presence online has attracted more business to Mckinnel Associates.
Warmer leads
Relevant and noteworthy content is leading to more fruitful conversations.
Team buy-in
The team quickly went from viewing Linkedin as boring to a source of profitable opportunities.
Starting on the right foot
Management is embedding the Hoxo method into their way of working going forward.

The Challenge

Corrina signed her team up for the Hoxo Academy when her business was just 6 months old. 


Based in Sydney, McKinnell Associates is a boutique residential construction recruitment agency. As a new business owner, Corrina was looking for new ways to grow and take the best possible shot at success. 


She knew that COVID had changed things significantly and that there was a growing need to build a strong personal brand. 


Before starting in the Academy, Corrina felt stuck in the ways she was using LinkedIn. It just wasn’t delivering the results she expected, and she needed a change.


The Hoxo Academy encouraged Corrina and her team to switch things up on LinkedIn. 


Consistently posting valuable content and connecting with people more strategically paid off, and the team noticed a significant impact on the business.


Corrina became more recognisable to her leads through her content. People began reaching out to her, citing her content as valuable. These conversations with warm leads resulted in considerably more clients and candidates for her to work with.


In just a matter of months of consistently applying the Hoxo method, Corrina was able to generate tens of thousands in revenue for her young company. More so than that, Corrina was proud to have completed the programme herself and see the benefits first-hand.


She is instilling the importance of personal branding and being consistent online into her team, leading from the front with the academy, and proving that it works.

Get our free ebook on 12 conversation starters to place you as a recruitment expert on LinkedIn

Get our free ebook on our method for turning every candidate call into effective LinkedIn content

Success stories

£1m in revenue that has come 100% inbound as a result of my LinkedIn Brand.

Kyle Winterbottom

Founder & CEO | Orbition

I’m a one-man band up against agencies that probably have eight people each working this market. Having 80 new candidates, skilled candidates, CVs, conversations, and new relationships in three weeks. That’s priceless to me.

Daniel Munn

Founder & CEO | | Globalcity

We no longer have to convince any candidates or clients to choose to work with us.

Ryan Kelly

Director | Creative Natives

£120 000 offers of which £95k- £100k of those went through. For us as a small business that's been doing it for 12 months, that’s some return on investment.

Andy Taylor

Director | Exchange Street Executive Search

It's hard to pay for that kind of marketing out there - and in a market that is very relevant. You're reaching the exact type of people you need.

Clayton Simons

COO | Norwood

When you start to transcend your message on a platform, you elevate it to 15, 20, 30,000 people consistently. The hard yards become easier. We’re getting a lot more inbound. It's amazing.

Gary Thompson

Managing Partner | Staffhost Europe

Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn Learn to build a brand that wins business on LinkedIn