How HVAC Recruitment Limited increased engagement by over 600% in 8 weeks
Jake Hughes, Director of HVAC Recruitment Limited, and his team have successfully used their Hoxo Academy training to increase connections, pick up conversations, and stand out in their market.
Jake Hughes is the Director of HVAC Recruitment Limited, a specialist recruitment firm for the FM and Engineering sector. He and his team work across the UK and have also started a US-based business called FM & HVAC Recruitment, operating out of San Diego.
Since joining seven years ago, Jake and MD Rob have grown the business from six people to over 50 across two continents. They’ve seen incredible success and have a long list of happy return clients. But one thing they realised they lacked was an accurate representation of their success in the market.
For Jake, the turning point came when a client mentioned how well he thinks a competitor is doing. Why? Because he’d seen how much they’d been posting on LinkedIn and how positive things seemed in their content.
For every person who sees their competitors on LinkedIn, Jake knew that they were potentially missing out on an opportunity.
So, early in 2023, he and a handful of team members enrolled in the Hoxo Academy.
“We need to sort our LinkedIn out. We need to be more present. We need to tell people more about what we do!”
That’s the attitude with which Jake and his team at HVAC embarked on the Hoxo Academy journey. He admits that they were starting from a zero base, as none of the team were particularly active on social media in general – nevermind regularly posting and engaging on LinkedIn!
But over the next 8 weeks since they joined, Jake started to see the results.
The number of posts across the team skyrocketed to over 130% compared to the same time last year, and more importantly, he could see people engaging and connecting with the content they were posting.
They knew coming into the Academy that they had a lot to learn and build on and took the challenge head-on. For the HVAC team, having lifetime access to the session recording and resources has been invaluable. They’re able to go back in their own time and refresh on an idea or concept or simply tap back in for some inspiration.
The HVAC team were able to show their impressive results to their network, reach more people, and make more relevant connections. Having a stronger presence on LinkedIn also meant they could stay in touch with the people they had already worked with, and were top of mind for new and existing connections to reach out to.
In fact, there have been several instances where existing connections recommended HVAC to new clients, and they’ve managed to make senior placements off the back of these introductions. So much so, that the cost of their team training has paid for itself in Q1 alone!
Jake also points out that their new LinkedIn presence makes it easier to find commonality with people. He’s also noticed that even existing contacts prefer to reach out on LinkedIn after they see a new post, making it more effortless to strike up conversations.
Ultimately, they have found a way to boost their perception in the market. And while that’s not the only thing that matters in business, it may well be the difference between someone choosing to engage with you or not.
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£1m in revenue that has come 100% inbound as a result of my LinkedIn Brand.
I’m a one-man band up against agencies that probably have eight people each working this market. Having 80 new candidates, skilled candidates, CVs, conversations, and new relationships in three weeks. That’s priceless to me.
We no longer have to convince any candidates or clients to choose to work with us.
£120 000 offers of which £95k- £100k of those went through. For us as a small business that's been doing it for 12 months, that’s some return on investment.
It's hard to pay for that kind of marketing out there - and in a market that is very relevant. You're reaching the exact type of people you need.
When you start to transcend your message on a platform, you elevate it to 15, 20, 30,000 people consistently. The hard yards become easier. We’re getting a lot more inbound. It's amazing.
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