How Jon Gould from Foxley Talent used his learnings from the Hoxo Academy to grow and build his network
Foxley Talent’s Owner and Director, Jon Gould, joined the Hoxo Academy because he wanted to get better at telling his story and reach more people doing it.
Jon Gould has over 14 years of experience in digital tech recruitment, specifically in Python and Django, in the UK.
His network is robust, and he’d been leveraging these strong connections when he decided to go out on his own and start up Foxley Talent.
“I wanted to be better at telling our story.”
As he was coming up to his first year in his own business, Jon realised he needed to do something to ramp up brand awareness and grow his network.
He needed to find a way to tell his story and share his work.
See, Jon had a big personal goal for his first year at Foxley Talent: to be able to donate to the Django Software Foundation, a non-profit committed to promoting and supporting the open-source Django Web framework.
He wanted to be able to give back and knew that a bigger network of relevant connections was the way to get there.
Jon fully embraced the Academy and found it particularly useful as a busy entrepreneur.
Having that dedicated time each week to commit to learning a skill was really important to him, and he’s been able to apply the learnings to other social media platforms outside of LinkedIn as well.
Even in a turbulent, super-niche market, Jon’s gaining consistent leads from both candidates and clients – people who find him through his online presence.
By regularly sharing authentic and honest content, he’s able to connect with people, tell his story, and contribute to the wider community he cares about so much.
For Jon, the Academy wasn’t just about making more money. It was a way to connect to his network and grow his community.
He’s passionate about giving back to the Python and Django sector and sees his online posting as a way to spread his knowledge and get to know more people.
And yet, he’s performed incredibly well in terms of ROI.
20x, in fact!
In less than a year after joining the Academy in September 2022, Foxley Talent made about £100k from their online posting. By also applying his learnings across other social channels, he’s been able to increase his reach drastically.
In a market where it can be tough to find both candidates and clients willing to work together, Jon’s being approached by both. “They’re starting to learn who we are!” Jon’s being contacted by past connections and thanked for the interesting content he’s sharing, and he’s been enjoying talking about his experience starting up and growing his business.
“I really love what I do. And having the community I have has made it possible to achieve the things I need inside and outside of the work that I have done.”
We’re so proud of the work Jon’s put into his online brand, and we can’t wait to see what else he goes on to achieve!
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£1m in revenue that has come 100% inbound as a result of my LinkedIn Brand.
I’m a one-man band up against agencies that probably have eight people each working this market. Having 80 new candidates, skilled candidates, CVs, conversations, and new relationships in three weeks. That’s priceless to me.
We no longer have to convince any candidates or clients to choose to work with us.
£120 000 offers of which £95k- £100k of those went through. For us as a small business that's been doing it for 12 months, that’s some return on investment.
It's hard to pay for that kind of marketing out there - and in a market that is very relevant. You're reaching the exact type of people you need.
When you start to transcend your message on a platform, you elevate it to 15, 20, 30,000 people consistently. The hard yards become easier. We’re getting a lot more inbound. It's amazing.
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