£1.2M
Kyle Winterbottom
Data community founder
A data community generating £1.2 million a year with three or four people. Competes with Heidrick in his vertical. Pipeline three months deep.
For recruitment founders
Every recruitment founder is sitting on a network worth more than they are billing. Most never turn it into revenue. Hoxo helps you become the trusted authority inside that network, so the people who already know you bring you better clients, better candidates and better fees. Trust is the mechanism. Revenue is the result.
● Backed by a full money-back guarantee.
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Heidrick & Struggles, the trusted advisor model, was taken private in December 2025 in a $1.3 billion deal, bought out at a premium to its market price.
Source: PR Newswire, Nasdaq (Dec 2025)
Robert Walters, the commodity model, has seen its shares fall by around 46% over five years.
Source: Yahoo Finance, Simply Wall St (5-year)
The difference is not innovation. It is perceived value. The market pays premiums for advisors it trusts. It squeezes suppliers it sees as interchangeable. AI is accelerating both trends. Everything the commodity model does can be automated. The only thing that cannot be automated is trust, and trust is what your market pays for.
Right now your market either does not know you exist or has no reason to choose you over the next agency. Both put you on the commodity side. Both cost you revenue.
Every recruitment founder is on one side or the other, whether they realise it or not. The shape of the trusted side varies by founder. The revenue is on the trusted side.
The one thing AI can’t automate is trust.
Different shapes. Different numbers. All earning from their network. This is what the trusted side looks like.
Kyle Winterbottom
Data community founder
A data community generating £1.2 million a year with three or four people. Competes with Heidrick in his vertical. Pipeline three months deep.
Stu Mitchell
Cybersecurity recruiter
Moved $513,000 in a single month, from an audience of 48,000 cybersecurity professionals built by a team of five. Zero cold outreach — the work comes to him.
Tom Watson
US, team of five
A team of five across the US. $2 million a year, almost entirely inbound. Gets invited onto boards. Does not do cold outreach.
Philippa Smith
Scaled back, more profit
Scaled back from 15 staff losing money to three people generating £120,000 a month in net profit.
Different shapes. Different geographies. Different models. One thing in common: their market knows them, trusts them, and pays them. They are not fighting on price. They are not competing on who answers an email fastest.
The shape of the trusted side depends on you. Your ambition. Your capacity. What you want from the business and from your life. The principle is the same in every case. You become the authority your market comes to.
Be visible and known across your market, and turn that into revenue.
You become the trusted name in your niche, and that visibility converts into fees. Your reputation precedes the conversation, so the right clients come to you, and they come ready to pay. Visibility is the mechanism. Revenue is the result.
Design a business to scale this without you being the bottleneck.
Once the revenue is coming in, the founder cannot be the one doing everything. There is a team, or systems, or both. The work you want to do stays with you: relationships, strategy, deals. Everything else is delegated or automated. The architecture is what lets you step out of the way while the revenue keeps coming.
This is a progression, not a switch you flip. Stage one, you become known and turn that into revenue. Stage two, you build the business that delivers it without you. Founders move through the stages in order.
Visibility without revenue is a following, not a business. Revenue without the architecture is a founder who cannot stop working. The stages fix both, in turn.
Build visibility and authority. Turn your first-degree network into paying clients.
Once the revenue is coming in, TBR installs the full build that lets it scale without the founder as the bottleneck. Mission. Authority asset. AI infrastructure. Demand delegation. The founder steps into the role they actually want.
78% of founders generated £100,000+
in the last 12 months working with us, directly from their first-degree LinkedIn network.
6 weeks of live lessons and implementation, then 6 weeks embedding the process with additional support.
You build a niche audience that knows you and trusts you, and you convert that trust into signed clients. You stop chasing. You start attracting. And the people you attract come ready to buy.
LRB teaches the 3X System, our proven framework for turning a dormant LinkedIn network into signed clients and inbound revenue.
Get in front of the right people in your niche at scale, not ten a day.
Become the trusted name they think of first.
Turn your LinkedIn network into signed clients and inbound revenue.
We use AI to multiply your output. But trust is what turns a network into revenue, and that cannot be automated.
LRB installs AI workflows for faster content, smarter research and better engagement. The AI gets you to the revenue faster. It does not replace the human trust that makes people buy.
Recruitment founders and their senior team who want to turn a dormant network into revenue. It requires roughly 90 minutes of your time per week.
Full money-back guarantee. If you are not happy after 8 weeks, it is completely free. No questions, no hassle.
Watch Sean walk through the full trusted-advisor model in ten minutes.
“I literally haven’t had a question on fees in 18 months. The credibility is already demonstrated.”
Solo founder, industrial automation, billing the US from home in ~25 hours a week. Year 1 £112K → Year 2 £500K.
Jon Woolley
Candid Talent · LRB + Boardroom
“Brand new agency, brand new market, no network. Three months later I’ve got £250K of pipeline, through posting, not phone bashing.”
20 years in recruitment, 30–40 cold meetings booked, £45K already closed.
Amel Steel
Ovation Search · LRB
“One post brought the client and every candidate. We went from speaking to 10 people a day to thousands. I’m not being paid to say this.”
Middle East agency, Dubai, Abu Dhabi, Saudi. Placed a role before the cohort even finished.
Charlie Boci
Selected Recruitment · LRB
“I don’t do cold outreach. I get invited onto boards. The work comes to me.”
A team of five across the US. $2 million a year, almost entirely inbound.
Tom Watson
Futura · LRB
“I was sitting on a network of 20,000 connections with nothing happening. Now I’ve closed over £200,000 in retained deals, with £400,000 more in the pipeline.”
Works with investors and SaaS founders. Agency just six months old.
Magdalena King
Mekion Consulting · LRB
“Six weeks after the bootcamp we’d generated over $300,000 in new business, clients coming to us saying: you’re in the markets we need, and we like what you say.”
Global agency, e-commerce and SaaS. Put 10 of his own team through LRB.
Kevin Jarvis
Hire with Jarvis · LRB
“When I first spoke with Sean I thought he gave a great sales pitch (he does), but I was very sceptical about his method and claims of success. Now I have completed the course, my only regret is having not done this many years ago. Apart from that, Sean is a genuinely good guy. Kind, supportive, and a dedicated family-man. I'm happy to recommend Sean and his brilliant team.”
“Awesome course and team at Hoxo!
Personal brand was something I really needed to work on as I started a new business. This course nailed it - I learnt, it was fun, engaging and a clear road map to success. In just a few weeks I have so much more traction and engagement on my posts.
Thanks guys! ”
“I've just completed the 6-week Bootcamp, and the results have been incredible. I've learned so much, and the programme has already paid for itself through the leads I've generated. I can only imagine the success I'll achieve as I continue to follow Hoxo's methods. The course itself was fantastic, and the support from Tania (my Account Manager), and Amar (the Co-Founder), was invaluable. They consistently checked in, reviewed my work, and took the time to understand what was important to me. The support group and live chats not only fueled creativity but also created a supportive environment where everyone wanted each other to succeed.”
“Sean, Tania and the whole Hoxo team set us on a great path through the Hoxo Personal Branding model... and when they say new customer meetings come in the first 2-6 weeks they are right. That's the bit that surprised us most, we thought that would be too good to be true! Full of energy and sent the positivity high for us.”
“I am coming to the end of my course with Sean @ Hoxo and our business is already seeing the benefits! Sean brings energy every week, heaps of content, encouraging support, brand tips and really boosts your confidence in the marketing you are putting out. Couldn't recommend Sean and all the guys at Hoxo enough!
“Not only was the initial Personal Brand Bootcamp seamless, the aftercare and support from the Hoxo team is second to none. The Bootcamp by Sean is engaging, hugely informative and really gets you to think outside of the box. As a solo recruiter, I have found the Hoxo experience invaluable to how I work moving forward, and I have no hesitation in recommending Sean and the team.”
“Completing the 6-week course with Sean was eye-opening, offering valuable insights into improving LinkedIn profiles and fostering interactions. Sean's engaging teaching style makes the Hoxo training both informative and enjoyable. He presents complex concepts in a clear, understandable way, keeping participants motivated and involved throughout. Sean's guidance and the programme's comprehensive curriculum will undoubtedly benefit your professional development. A must for all recruitment agencies! Thank you, Sean, for an enriching experience.”
“Recently completed Sean's course and it's been super helpful for the engagement we've seen on both the client and candidate side. Top man when it comes to recruitment, and using the power of LinkedIn, highly recommend!”
“Just completed the 6 week Hoxo training with Sean. A real eye-opener on how to improve your LinkedIn profile and generate more interaction with new people. Sean is engaging and puts the Hoxo training across in a meaningful way that is easy to follow and fun to interact with. I thoroughly recommend Sean and Hoxo to any up-and-coming Recruiters to improve their profile on LinkedIn. Thanks Sean.”
“Recently embarked on the Hoxo 6 week Personal Brand Bootcamp and was surprised/impressed with the results after such a short space of time. I saw my LinkedIn engagement go 10X by week 4. Sean is a top facilitator, highly recommended.”
I used to run a £750,000 contract desk and a team managing over 150 contractors in the City of London. I was on the wrong side of the split. Commodity model. Busy, but not building anything real.
I burned out. Changed direction.
In 2017 I set out to help recruitment founders move to the trusted side. Build something real, sustainable, profitable. Something that actually works without destroying you in the process.
Since then, 1,000+ agency founders from across the world have come through our programmes. Different sizes. Different geographies. All building on the trusted side. I host the RAG Podcast where I sit down with founders building this model and pull apart how they have done it.
This isn’t theory. Hoxo runs on trust positioning. We moved from 40 staff doing £2.2 million on commodity margins to 14 staff doing the same revenue on trust margins. We nearly doubled profit on the same revenue. That is what happens when you move sides.
Sean Anderson
Founder, Hoxo

Before you book anything, watch Sean walk through exactly how founders move from commodity to trusted. No cost, no calendar.
Twice a month, Sean runs a live Founder Workshop where he walks recruitment founders through the full model. How visibility and authority work. How business architecture works. What it takes to move from commodity to trusted.
Real numbers. Real questions.
The fastest way to see whether moving to the trusted side applies to your business.


Sean sits down with recruitment founders building on the trusted side. Real conversations. Real numbers. Real founders building different shapes on the trusted side.
You decide which direction makes sense for your business.
Pick your level of commitment. Start light, or move straight to a conversation.
Phase 1 of the method. No cost, no calendar.
Free. Twice a month.
Talk to our team about moving from commodity to trusted.
As little as three 30-minute sessions a week. The more you put in, the more you’ll get out, but our tactics are designed to give you maximum value and efficiency with minimal time investment.
LRB isn’t just another marketing course. It’s a complete revenue generation system built by ex-recruiters, teaching our proven 3X System for turning a dormant LinkedIn network into signed clients. Our curated community learns actionable steps to reach the next level, and we back it with a full 8-week money-back guarantee.
We provide proven templates that work. Plus, our team supports you every step of the way for three months. Our Client Success Managers work one-on-one with you to build your confidence and keep you on track.
We have over 100 ideas ready for you to get started and make your own. We’ll help you develop a methodology that fits your personality and audience.
No one is stopping you from cold calling! This is just another avenue to reach people. Our system makes your outreach warmer because prospects already know who you are.
We’re so confident in our methodology that we offer a full money-back guarantee. If you’re not happy after 8 weeks, it’s completely free. No questions, no hassle.
We install AI-powered workflows that handle faster content, smarter research, better engagement and market intelligence. You don’t need to be technical: we set it up with you and show you how to use it in minutes a week. The AI multiplies your output. It doesn’t replace the human trust that turns your network into revenue.
Yes! When people know who you are, and see that you can add value to them in some way, they are always going to be more likely to speak to you. Whether that means through InMail, the comment section, or on the phone.
You don’t need to be a writer, you just need to write as yourself! We give you industry-leading cheat sheets and prompts to get you started, and offer hands-on support and feedback to help you write your best content.
This is why step #1 of the Bootcamp is to help you grow your network with RELEVANT new connections — we’ve got your back!
We give you the confidence to craft content you care about, which translates into things your network will care about! We’ll also show you how to use the conversations you’re already having to create content that resonates. And finally, we teach you how to test and refine your content to see what works and where to make changes.
We run regular workshops and support sessions to keep you inspired and share ideas; weekly 5-minute Friday knowledge shares on trending topics; and we also regularly update our prompt docs and cheat sheets to bring you the latest info.
Set up your recruitment business for success. Get a free taster of the Hoxo LinkedIn Revenue Bootcamp.
