Who’s it for
The Personal Brand Academy is for recruiters who:
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Spend a lot of time on LinkedIn, but don’t get the results you want
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Rely on outbound calls to attract candidates and clients
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Lose ideal prospects to competitors
We can show you a more effective way to use your time that is guaranteed to increase jobs and placements, and ultimately increase your commission.
What it helps you achieve
Grow your brand and attract your ideal clients and candidates through your personal profiles. We help you:
Develop a clear plan for LinkedIn growth
Attract ideal clients and candidates (instead of you having to source and chase them)
Increase views andengagement 200% within 6 weeks of joining the Bootcamp
Create personal brands that elevate your agency above your competitors
Increase response rates from direct messages
What our members are saying
Marie Piercy, Founder & Managing Director at Chrysalis People Solutions Ltd
The 8 week course was invaluable when it comes to building a personal brand online. Sean is highly engaging and the sessions were interactive and informative. The team have now come away with a process for their LI activity which makes it manageable for them on a daily basis.
Simon Hair, MD of Precision Sourcing
“We have changed the culture of the business to make Hoxo an integral part of our daily processes”
Ryan Kelly, Director at Creative Natives
1.3m views on LinkedIn in 6 weeks of following a new plan
Chris Pestell, Director at KM4Talent
Team now getting INBOUND jobs like never before!
Chris Peace, Managing Director of Peace Recruitment
£20,000 worth of placements came from team amplifying our message to a wider audience
Joe Woodham, Founder at Torii Recruitment
“I have just started week 4 of Hoxo Academy and have already been incredibly impressed with Sean and the program. It’s full of great tips, advice and actionable steps to easily implement and in a short time are producing results. Highly recommended.”
Stine Martinussen, CEO of Helm Specialist Recruitment
I had the head of a large potential client reach out to me on LinkedIn. His comment was: "Stine, I like the profile that you and Helm are making on LinkedIn. Maybe when you are free let’s have a coffee now things are freed up a little?"
Stuart Middleton, Managing Director of Intervl
I always knew that personal branding was important. So for me, it was about finding and partnering with a business that could really, understand who I was as a person, understand where we wanted to be as a business, and that's what you guys did which has been great!
James Ross, Senior Business Intelligence Consultant at Precision Sourcing
Client reached out directly after following me on LinkedIn and seeing all my content. Wanted to set up a meeting and there are 1-2 roles following. We are currently agreeing on TOBs but the client has already given us exclusivity for all roles.
Melissa Slaymaker, Specialist Consultant at The Talent Experts
I got a DM from an old client after seeing one of my posts, whom I only had contact with about 2 years ago, that gave me an incredible opportunity to work on a Managing Executive role, which I negotiated exclusivity on. Currently going through the interview stages. New client on for us, new business, new job offer, exclusivity and it's for a massive fee of R600000 (30 000 POUNDS)
Jordan Upton, Recruitment Consultant at Intervl
Made my first 3 placements (£49000) just before my 3 month anniversary with the company all from LinkedIn activity.
Lysha Holmes, Founder QUI Recruitment
Not 1. Not 2. But 3 new client enquiries in 24 hours. Exicitng times for QUI Recruitment
Mark Thomas, Director of Eames Consulting Group
My first successful post got 1300 likes and 100k views! Now my record is 11,000 likes and 1 MILLION views!
Mark Barnicoat, CEO of Oasis HR Group
Just a quick note to say thank you Sean Anderson, this stuff really works! After procrastinating for ages and finally getting my post out last week, I had engagement from so many contacts and old clients. You just don’t appreciate who your content reaches and how it raises your profile.”
Seb Wright, MS of SBW Associates Ltd
“268% increase in profile views this week which is my best ever since the start of the Academy.”
Simon Curtis, MD of Pace Med Tech
“The Academy is an awesome concept that is defining the power of open collaboration. Results so far for me are that my profile views are up 180%, I have 824 new connections and won a $100k project in the US off the back of the activity we have been doing.”
Claudio Rojas, MD of Alex Young Recruitment Ltd
“My latest “Championing” post has brought out connections who never seem to comment on LinkedIn and clients who I’ve tried to call over time and never pick up the phone! I also noticed a connection who is available and looking for work who I am now putting forward to a role we have on!”
Anton Roe, Director of Marshall McAdam
“Just signed off with a client on a retained recruitment marketing campaign applying the Hoxo principles. Thanks for inspiration and confidence to try something different.”
Elliot Manning, MD of Kayman Recruitment
Just wanted to share a great win for us here at Kayman. We have managed to pick up a client I have personally been chasing for 2 years in the US (not known to use R2R) - they contacted me directly for our help with their hiring after seeing the engagement from recent podcasts!”
Kerri-Ann Hargreaves, Co-Founder & Director of H2 Consultancy
“Despite not feeling so positive on Monday after falling behind with tasks here, I am ending the week with +261% views on LinkedIn. Mastered editing snippets. Confirmed 2 great IVs booked next week and another post featured on LinkedIn which has boosted engagement and connections.”
Ruella Crouch, Director of Ruella James
“This course is amazing. I would highly recommend it. The weeks just flew by. Our engagement and profile has significantly improved as a consequence. Sean and the team at Hoxo Media have been excellent!”
Angela Horkings, Founder of Tandem Partners
“The program is well structured, on point and delivered by Sean with the right balance of enthusiasm, humour and valuable insights. It is good to have my thinking and perspective challenged by an expert who knows how social media works and comes from a customer viewpoint. An added bonus is extending the recruitment network.”
Anita Pages-Oliver, CEO & Co-Founder of Sense Recruitment
“Great content and you come away with a different lens on LinkedIn, as well as finding your voice. Great to connect with a community of like minded business leaders who support you, and share the ups and downs of the year that is in our industry. More ups though after doing the course work.”
John Clifton, Director & Co-Founder of neuco
“The course helped me renew and refine our focus on marketing and start some new initiatives that may never have come to fruition. During the last 6 months, having a weekly call with everyone was also a nice break from the norm, a bit of not-the-day-job time that will in turn absolutely help the day job.”
Olivia Spruce, CEO of Positive Healthcare
Can’t recommend this course enough. I loved it. Learnt loads and the group vibe was excellent - felt like a weekly therapy session! LOVED IT.”
How it works
You learn how to build a personal brand on LinkedIn that opens up more candidate and client opportunities.
We run cohorts every 8 weeks for our 6-week Personal Brand Bootcamp, so during your lifetime access to our Academy, you can enroll into a cohort that suits you.
Hear’s what you’ll learn:
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How to grow your LinkedIn audience
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How to engage with relevant candidates and clients
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How to build an expert LinkedIn profile
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How to create content that resonates with and gets a response from your audience
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How to write for LinkedIn and make the algorithm work for you
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How to have a daily engagement strategy that saves you time and effort
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How to create your weekly plan to ensure consistency
You will get access to our exclusive community for recruiters and, once the programme is completed, you will receive a Personal Brand Academy certification.
Meet your coach
Sean Anderson
Sean is the CEO & Founder of Hoxo Media, a global marketing agency for recruitment. He is an ex-top billing recruiter and ex-school teacher who built the Hoxo brand through content on LinkedIn.
Sean launched the Academy at the height of the pandemic and has coached thousands of recruiters in every continent in the world on how to use LinkedIn content to attract clients and candidates. He currently has 27 000+ followers and 20 000+ podcast listeners and gets 1 million+ views per month on LinkedIn.
Get Started
If you're interested in becoming a top biller and increasing your commission through growing your brand presence on LinkedIn, join +4000 recruiters and maximise profits, jobs, placements - and your own happiness!
